Why Collecting Omnichannel Customer Feedback Is Important?

Customer survey - emotional experience

Delivering an exceptional customer experience from day one is a deluded theory. It’s impossible. If you look at Google’s first appearance on the internet, it is pretty crappy by today’s standards. But they fine-tuned and improved it continuously based on user experience feedback.  Exceptional customer experience essentially stems from feedback, feedback, and more feedback. That’s not […]