As businesses that directly engage with the end user, retail brands cannot ignore the impact of customer experience. Faced with tough competition and demanding customers,
Emotions play a crucial role in customers’ decisions to purchase and recommend products to others. However, measuring something as complex and inconsistent as emotions is
Customer behavior is a complex phenomenon that evolves continuously. While it’s difficult to fit it within a framework, understanding your customers and forecasting how they
Have you ever wondered why Feedbackly is so popular? Well, it’s no surprise, given that we have cultivated a reputation for being an iconic, if
It is costlier to attract a new customer than to retain an existing one. This much has been clear for those of us heavily invested
Email surveys are one of the oldest and most popular methods of data collection. Most people use email for their day-to-day professional and personal activities,
Why do customers choose one brand over the other when both offer similar products in quality and price? Why do customers cling to expensive brands
Customer Experience (CX) is important for your brand’s growth, and it’s only gaining more momentum every year. Unarguably, a good CX program needs Key Performance
What is NPS (Net Promoter Score) ? The Net Promoter Score (NPS) is a metric used to identify the loyalty of customers to a business/brand.
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