Most wanted – Visual examples of the EVI® surveys
A study by Harvard shows that 95% of purchase decisions are emotional. Further, research by Gallop has identified that 70% of decisions are based on emotional factors, while only 30% relate to rational factors. All of these reinforce the power of emotions and their capacity to override reason. Emotional Value Index (EVI®) was created because […]
Free Survey Templates – Feedbackly
Gathering feedback is a paramount aspect of a better customer journey and a better customer experience. It is only by understanding your clients that you can fix the bottlenecks and perfect your strengths. Without surveys, businesses will have to navigate their customer experience program with a blind eye through assumptions and skewed perspectives. If you […]
Free CX Audit – Evaluate the Current State of Your Customer Experience Program
The powerful yet free CX Audit is finally here at your service! Creating good customer experiences is more important than ever for companies – people choose you or leave you based on the experiences your business creates. That brings us to the next question – do you know what is the status of your CX […]
Why Was Emotional Value Index (EVI®) Developed
Emotional Value Index (EVI®), in a word, is brilliant. Not to brag, but the many client testimonials and data prove it to be one of the most effective and versatile CX metrics available today. In this article, we explain why it was developed and how it resolves the drawbacks of other CX metrics. The shift […]
How to Move from NPS to EVI®?
Net Promoter Score (NPS) is a glorified metric in the field of customer experience. Sure enough, the simple question of how likely a customer is willing to recommend the business to others captures many aspects like satisfaction, loyalty, and retention rate. So, in many ways, NPS seems to appear as the only number that you […]
Two-Way SMS Campaign – What, Why, and When You Need It
Feedbackly helps businesses optimize their customer experience through feedback. We aim to make the process of feedback collection and management easy and effective. Our platform enables users to gather feedback via multiple channels for a wider sample and comprehensive analysis. A two-way SMS is one of the new trendy methods for collecting feedback. It is […]
Measuring Emotional Value Index (EVI®) throughout the Customer Journey
EVI® is a CX metric designed to measure customers’ emotional experience with the brand. It is a KPI that helps you track, measure, and analyze how customers feel about your business and understand its impact. The benefit of Emotional Value Index (EVI®) is that it can be applied to any phase of the customer journey, […]
Free Webinar. Q&A with Jaakko Männistö: Ask Anything About The Emotional Value Index (EVI®)
Recording now available! >> Enjoy your free recording here Join our chat with Jaakko Männistö and use a chance to ask any questions you might have about the Emotional Experience measurement or the Emotional Value Index (EVI®). Date: Wednesday, October 26 Time: 8 AM EDT (UTC -4)/3 PM EEST (UTC +3) Running time: 60 min […]
What is Customer Emotion? The Must Know
Lately, there’s a lot of priority given to customer emotions in the field of customer experience. Brands that are in the know about its impact are so focused on evoking the right customer emotions that are profitable for their business. But what is customer emotion? Customer emotions refer to the emotions that customers experience when […]