Today, customers are hunting for convenience and ease. They are no longer ready to go through a time-consuming buyer journey to get hold of “fabulous”
Although Customer Experience (CX) is a mature concept, it’s recognition as a standalone field with separate strategies and practices is relatively new to the business
Although CX has been repeatedly indicated as a top priority in the business industry at present, the statistics present a different story. While companies are
If you are in retail, you are in the front-end of the business industry –the closest to customers. But, then again, you are not alone.
As an indispensable component of the health sector, the cus is rapidly developing with the advancements of technology. With the growth, pharmaceutical companies are looking
A decade or two ago, customers were hunting for fabulous products. But, it’s no longer the case. Today, they look for unique experiences and emotional
Mapping the customer journey is a key element in every Customer Experience (CX) strategy across all industries. Essentially, a customer journey outlines all the major
Running a service business in a competitive arena is not easy, and you have to utilize every measure possible to generate sales and grow your
Customer experience (CX) and employee experience (EX) go hand in hand. It’s a classic ‘chicken or the egg?’ scenario, and it’s still debated whether scoring
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