4 Ways to Improve Customer Loyalty
Jaakko Männistö
July 21, 2022
Customer loyalty is a marker of a good customer experience. A loyal customer implies a happy customer. A report on CX trends by InMoment shows
How B2B Companies Are Embracing the Art of Customer Experience
Jaakko Männistö
November 5, 2021
Ever since customer experience became the defining factor of customer behavior, B2C companies started to invest heavily in improving it. They realized that customers are
How to Select the Right CX Management Tool?
Jaakko Männistö
September 21, 2021
Monitoring, gathering, and analyzing customer feedback is crucial to improve the customer experience delivered by your business. In fact, good Customer Feedback Management software is
What Does a Great CX Team Look Like?
Jaakko Männistö
August 22, 2021
At Feedbackly, we constantly educate our audience on the importance of CX and the many benefits it brings to a business. Now that you have
What Should I Do If I Have Very Less Feedback?
Jaakko Männistö
August 17, 2021
Feedback is an important resource for businesses to identify their position in the market, the health of their conversion rates, and, most importantly, the happiness
How CX Impacts Your Business Revenue
Jaakko Männistö
May 5, 2021
Statistics show that companies with a CX-centric mindset drive higher revenue of 4-8% than their counterparts. There are many more studies that prove customer experience
How to use NPS (Net Promoter Score)?
Jaakko Männistö
April 29, 2021
Net Promoter Score (NPS) essentially measures the likeliness of customers to recommend your business to others. The concept first appeared in 2003 in the article
How to calculate Emotional Value Index (EVI®)
Jaakko Männistö
March 30, 2021
Emotions have been taking over marketing and the position to be the main driver of our purchase behavior during the past decade rapidly. Today, a
How to measure Emotional Experience
Jaakko Männistö
March 28, 2021
One of the biggest mistakes measuring CX I run with our clients and also companies, in general, is that business people think that “NPS is
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