Building a Customer-Centric Corporate Culture
Jaakko Männistö
June 8, 2020
As the leader in your organization, you might be paying a lot of attention to customer experience. You are aware of its true potential in
Who is Responsible for Driving Customer Experience Forward?
Jaakko Männistö
June 3, 2020
For a ship to sail in the right direction and reach its final destination, it needs a good captain. But that’s not enough. The support
CX is the Competitive Advantage You Need to Execute Now
Jaakko Männistö
May 28, 2020
Conventionally, the competitive advantage of a business organization was focused on price product differentiation. But, with the myriad of choices available for the customer in
Identifying Common Customer Pain Points
Jaakko Männistö
May 25, 2020
Identifying Common Customer Pain Points In a perfect world, there would be perfectly happy customers and businesses. But, the world we live in, every business
How to get certified in Customer Experience
Jaakko Männistö
May 19, 2020
CX Professionals know that well-developed customer experience can have a positive impact on the business as a whole. Forrester writes how CX can increase profits
How to become a Customer Experience professional
Jaakko Männistö
May 14, 2020
Customer Experience is not something that can be studied at universities, or at least not in many. And it is not something that has its
The best ways to learn CX
Jaakko Männistö
May 13, 2020
As a CX professional, you are responsible for the whole organization in a way. It might sound weird but simply put, if your company starts
The Customer Experience salvage package for Covid-19
Jaakko Männistö
May 11, 2020
The world is going through an unprecedented and rapid change due to Coronavirus (COVID-19). Businesses are being forced to take extreme measure in order to
Customer Experience KPIs: The Hall of Fame
Jaakko Männistö
February 28, 2020
Do you understand the KPIs that you’re measuring? Think about that question for a few seconds. Most people would answer, “Yes of course, why else
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