Customer journey will be reborn and start breaking down silos By now, the concept of customer journey has been known for a quite some time.
We tend to be more productive in the sun, and one of the things we as a team look forward to the most is our
The City of Helsinki operates public recreation facilities to serve over half a million residents in the area, and have done so for decades. Helsinki
Customer experience is a term that has been added to the public lexicon steadily over the past 15 years, and is more quickly becoming a
Imagine this: You’re doing everything you can to grow your business. You’ve redesigned your website, you’re sales team is working hard, and you are indeed
Businesses use customer segmentation to group customers and potential customers into categories (segments) based on similar characteristics. Those characteristics can be based on demographics, buying
It’s a great time to shop online. Supply chains are becoming more efficient, shipping methods are getting cheaper, and now more than ever people from
The Ecommerce Customer Journey encompasses all of the different touchpoints where a customer interacts with a company, product or branding online. These touchpoints include marketing,
With the announcement of the ‘Finland’s Best Online Store’ competition a few months ago, we’ve been hard at work over the past few months working
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