Net Promoter Score® (NPS) is an industry standard for the customer experience industry. It’s as simple as subtracting the percentage of detractors (scored 0-6) from the percentage of promoters (scored 9-10). NPS is a standardized way to ask your customers:

“How likely is it that you would recommend us to a friend or colleague?”

The 11-point scale ranges from 0-10. People who choose 0-6 are categorized as “detractors”, 7-8 are “passive” and 9-10 are “promoters”. For a more detailed description, read our full blog post about NPS.

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NPS: The Fundamental Guide


Now, you can calculate your own Net Promoter Score. Just use the calculator below to enter your NPS response data. Remember that you can (and should automate your NPS calculation with Feedbackly).