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One of the biggest mistakes measuring CX I run with our clients and also companies, in general, is that business people think …

The ultimate motive of any business is to have a strong customer base that helps it grow, thrive, and compete in the …

Many of our previous articles discussed the customer journey mapping and its importance to understand the customer-brand rapport and improve customer experience …

To this point, we have been living in the world of simplification. And to be honest, we still do and that is …

Not many customers prefer to spend a great deal of time answering long surveys. This is why microsurveys have become very popular. …

Recording now available! >> Enjoy the recording of the webinar here Measuring customer experience is more popular than ever and not without …

Feedbackly is a Finnish startup dedicated to improving customer experiences and helping companies to increase their sales through intelligent upsell. With Feedbackly, …

SMEs are upcoming enterprises that have a long journey ahead of them. With many competitors in the market and limited resources at …

Your customers are the reason for the existence of your business as well as its success. So, providing an excellent customer experience …

Just some time ago I created a post “Qualtrics but better!” and some of the readers commented back, but what about Medallia? …

In our previous post, we addressed the importance of mapping out the customer journey(s) of your business in order to understand your …

If businesses want to provide a stellar customer experience, they have to understand the customer journey of their clients first.  Jaakko Männistö, …