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Imagine this: You’re doing everything you can to grow your business. You’ve redesigned your website, you’re sales team is working hard, and …

Businesses use customer segmentation to group customers and potential customers into categories (segments) based on similar characteristics. Those characteristics can be based …

It’s a great time to shop online. Supply chains are becoming more efficient, shipping methods are getting cheaper, and now more than …

The Ecommerce Customer Journey encompasses all of the different touchpoints where a customer interacts with a company, product or branding online. These …

With the announcement of the ‘Finland’s Best Online Store’ competition a few months ago, we’ve been hard at work over the past …

A customer journey map is an essential tool that affords companies the opportunity to understand the state of their organization’s customer experience …

Customer journey mapping is a hot topic in the world of customer experience (CX). It is a powerful tool that enables companies …

As usual, we release incremental updates to Feedbackly to squash bugs, add new features, and improve existing ones. We listen to the …

This concept of the “customer journey” is probably familiar to most of you who are reading this, but it likely holds no …

What Is The Customer Service Gap? The customer service gap, and in particular the customer expectation management gap (outlined by Parasuraman et al, …

Angry customers can be loyal customers too… Well, not if they stay angry. Just because a customer is irate or frustrated with …

We’ve been cooking up something special for the Finnish eCommerce industry over the past few months. We have officially partnered with OP, …