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We like to think that our purchasing decisions are made with sound judgment. In reality, our emotions intercept our thought processes and …

A customer journey or buying journey captures all the interactions between the customer and brand throughout the buying process. As businesses deal …

Ever since we introduced EVI® to our Feedbackly customers, the response has been overwhelming. It’s a metric that seems to hit all …

The importance of customer satisfaction for a business needs no special emphasis. Satisfied customers are likely to purchase more, recommend your product …

While many brands know the importance of collecting feedback, not everyone carries out a systemic approach to using them for improvement. But, …

A hassle-free and low-effort experience is often one of the core expectations that customers have when dealing with a business. They prefer …

Is there a greater joy than hearing your customers rave about your products and service? After all, there’s no better endorsement than …

The Climate Nudge project plans and executes climate nudges with the help of several partners such as the University of Turku, the …

Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two …

As customers, we experience different emotions with different brands. These emotions create a lasting impact on our buying decisions. We are loyal …

Negative feedback can be a bitter pill to swallow for businesses. If left unresolved or unaddressed, they can have an adverse impact …

Today’s customers enjoy the availability of a wide range of choices, good quality products, and the convenience of e-commerce. They are now …