It is costlier to attract a new customer than to retain an existing one. This much has been clear for those of …
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Customer Satisfaction Score (CSAT) is a key performance indicator (KPI) used to gauge how satisfied customers are with a company’s products, services, …
Email surveys are one of the oldest and most popular methods of data collection. Most people use email for their day-to-day professional …
At this CXforum webinar, Jaakko from Feedbackly will show practical examples of how to use customer emotion data in action-taking to …
Why do customers choose one brand over the other when both offer similar products in quality and price? Why do customers cling …
Customer Experience (CX) is important for your brand’s growth, and it’s only gaining more momentum every year. Unarguably, a good CX program …
Customer satisfaction is a paramount factor for the success of a business. After all, you can only thrive in the market as …
Startup brands are always keen on learning how to attract and retain customers. While there’s no one-size fits model to keep customers …
What is NPS (Net Promoter Score) ? The Net Promoter Score (NPS) is a metric used to identify the loyalty of customers …
“To win in the marketplace, you must first win the workplace” – Doug Conant, Former CEO, Campbell Soup. Happy customers start from …
Take a moment to think of your past purchasing behavior as a customer. Can you recount incidents of impulsive purchases you made …
A study by Harvard shows that 95% of purchase decisions are emotional. Further, research by Gallop has identified that 70% of decisions …
Resources
For current and future CX Superstars
Free eBook
EVI® – The Next Big Thing in CX Since the NPS
All you need to know about how to measure and use Emotional Value Index (EVI®) to grow your business.
Global research
Future CX Outlook Report
An extensive report analyzing where the CX market is headed and how top CX pros and companies are putting their customers at the center of their strategy in the future.
Free template
Customer Journey Map Template
Build your customer journey map with this Excel template. Just fill in the missing cells with your data and start monitoring your touchpoints. Simple as that.
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