What Emotions Are the Right Ones to Evoke to Boost Your Brand
Emotions are a powerful driving force of human behavior and can often define the experiences we encounter daily. Customer’s emotions can influence their buying habits profoundly as they play a pivotal role in framing the customer’s problems and desires. When customers look for solutions, they need options that not only fulfill their needs but also […]
How Improving Brand Equity Can Increase Your Profit
What is brand equity? Why is it important for your business? What does CX have to do with it? Brand equity refers to the worth or value of your brand. There’s both positive and negative brand equity based on how a particular brand/business is perceived in society. Positive brand equity is when a business has […]
What Is Customer Experience Management (CXM) and Why It Matters?
Placing the customer at the heart of your business is easier said than done. If you are to tap the true sentiments of your customers and evoke them to come back, you can’t do away with a great product and customer service alone. It requires effort from every branch of the business. It requires attention […]
5 Reasons Why You Should Invest in Improving Customer Experience
Over the past few decades, there has been research at length about the value of optimizing your customer touch points and how important it is to get your customer – facing workers the tools and information they need to provide a better customer experience.
The Feedbackly way
When Feedbackly was initially built the founders knew they wanted to grow and flourish the company in a very open way. We always thought that through open discussion and flexibility, people can more easily flourish as they feel more respected and they are able to take control of their own lives. We have always encouraged […]