Customer Satisfaction Survey: All you need to know
Your customers are the reason for the existence of your business as well as its success. So, providing an excellent customer experience should be an obsession on your part. Customer satisfaction surveys are an important determinant of a good customer experience. If your customers are delighted with your business, they are more likely to come […]
Identifying Your Customer Touchpoints
In our previous post, we addressed the importance of mapping out the customer journey(s) of your business in order to understand your customers and what affects their overall perception of your business. Touchpoints are the most integral aspect of any buying journey and they determine the quality of the customer experience you deliver. If businesses […]
How to Convince Your C-Suite That Measuring CX Is Important?
As a CX professional, you would be aware that customer experience is an indispensable aspect of an organization. But, if the upper management considers it as an optional strategy that can be postponed, CX cannot move forward in the enterprise. A proper CX strategy is one that’s fully-fledged, consistent, and popular among the organization. For […]
Top 3 Features of Feedbackly That Our Customers Love
Ever since Feedbackly was introduced in 2012, it has become a transformative platform, helping businesses to thrive in the market and grow with valuable customer feedback. If you are a first-timer wondering what it is – Feedbackly is an integral CX-related tool that helps you identify, gather, and analyze customer feedback through surveys from multiple […]
Why is CX Important in Banking?
The role of banks as the mediator between people and their financial needs have only amplified in the recent past. But, as much as banks continue to play a significant role in people’s lives, the competition they face has also increased. There’s also the bitter pill that customers don’t necessarily enjoy banking as they face […]
5 Key Mistakes When Measuring CX
In today’s customer-centric business world, prioritizing customers’ perceptions of your business has become more important than ever. The good news is that an increasing number of companies are adopting Customer Experience (CX) as a separate strategy to make improvements to the experience delivered to their clientele. But, only a few companies have been successful in […]
The 3 Steps of Building a Working CX Strategy in Insurance
Insurance touches a lot of aspects of a customer’s life, yet it is also one of the industries that are struggling to win customers. Many factors, such as lack of digitization, poor interaction with customers, complex procedures, and lack of personalized service are identified as major reasons. Ultimately, all these boils down a lackluster customer […]
How to Start with Improving CX
Every business offers some kind of customer experience to its clients, and it greatly depends on how the brand treats its customers and its ability to influence their perceptions and persuade purchasing decisions. But, only the right customer experience, optimized for the mutual benefit of the brand and its customers will deliver the maximum results […]
The Difference of CX for SMEs vs Enterprises
Any business can be prepared to invest in Customer Experience (CX) in the motive of enjoying its benefits and supporting the growth of the organization. But, does improving CX mean the same thing for every firm? The idea of CX and the process of planning and implementation can be different for SMEs as opposed to […]