The Exponential Growth of Ecommerce
There’s no doubt that the field of eCommerce is growing at an unprecedented rate at present, with more and more startups kickstarting their entrepreneurial journey online. As the pandemic brought conventional business interactions to a halt, barricading the typical brick-and-mortar experience, customers turned to their next best alternative; online stores. This led to a drastic […]
5 Key Steps When Approaching CX in Retail
If you are in retail, you are in the front-end of the business industry –the closest to customers. But, then again, you are not alone. Unless you are providing a product or service with an impeccable Unique Selling Point (USP), you would have many rivals racing in the competition to acquire the largest customer base. […]
Digital Changes in CX after Covid-19
The global pandemic, COVID-19 has subjected global activities to a lot of changes. As businesses are beginning to brace the new normal, it’s important to consider how customer perceptions, requirements, and behavioral patterns have changed over the course of time. The digital space is an unignorable facet when factoring post-pandemic transformations. As the public has […]
CX in Pharmaceutical Industry
As an indispensable component of the health sector, the cus is rapidly developing with the advancements of technology. With the growth, pharmaceutical companies are looking for ways to differentiate their interactions with customers to gain a competitive advantage in the market. But, that’s not it. Customers are looking for a difference too. According to a […]
The Transition from Products to Experiences in CX
A decade or two ago, customers were hunting for fabulous products. But, it’s no longer the case. Today, they look for unique experiences and emotional connections with a brand. Why have things changed? Over the years, the boost of e-commerce and the rapid influx of choices into the market has made “buying the right product” […]
CX Do’s and Don’ts in Retail Industry
The retail industry can massively gain from customer experience because of its close-bound relationship with customers. This is especially true for stores that have many competitors selling close substitutes of its products and want a non-price strategy to set them apart. However, when designing an effective customer experience strategy, it is important to have a […]
Building a Customer-Centric Corporate Culture
As the leader in your organization, you might be paying a lot of attention to customer experience. You are aware of its true potential in helping your business reach great heights and prosper. You know that providing fabulous customer experience can keep your clients close, loyal, and happy. But is that enough? For a truly […]
Who is Responsible for Driving Customer Experience Forward?
For a ship to sail in the right direction and reach its final destination, it needs a good captain. But that’s not enough. The support and contribution from all the other crew members are essential too. It’s a similar case with customer experience. While one single person may hold the ultimate responsibility, good customer experience […]