Top 4 Customer Experience KPIs for 2023
Customer Experience (CX) is important for your brand’s growth, and it’s only gaining more momentum every year. Unarguably, a good CX program needs Key Performance Indicators (KPIs). They help you measure and improve different aspects of CX, like customer satisfaction, loyalty, and happiness! If you hope to step up your CX game this year and […]
Top 4 asiakaskokemuksen mittarit
Millä asiakaskokemuksen mittareilla mittaat asiakaspalvelusi laatua ja toimivuutta? Ovatko mittarisi riittävät määrittämään todellisen asiakaskokemuksen tason? Nykyään pelkkä NPS, CSAT tai CES ei enää riitä. Tarvitset ne kaikki tai ehkä jotain aivan täysin muuta. Asiakaskokemus on ollut kuuma keskustelun aihe jo noin kymmenen vuotta mutta tämä trendi ei ota laantuakseen, sillä asiakaskokemuksen merkitys kilpailuetuna vain kasvaa. […]
Why Was Emotional Value Index (EVI®) Developed
Emotional Value Index (EVI®), in a word, is brilliant. Not to brag, but the many client testimonials and data prove it to be one of the most effective and versatile CX metrics available today. In this article, we explain why it was developed and how it resolves the drawbacks of other CX metrics. The shift […]
Why Is It Important to Measure Customer Effort Score (CES)
Today, customers are hunting for convenience and ease. They are no longer ready to go through a time-consuming buyer journey to get hold of “fabulous” products. The pandemic, COVID-19, has made it clearer with customers switching to online stores, relying on doorstep delivery, and expecting prompt service. Have you ever considered how easy or difficult […]
The Main CX Terms that You Should Know
Although Customer Experience (CX) is a mature concept, it’s recognition as a standalone field with separate strategies and practices is relatively new to the business world. But, the importance of CX is being realized by both small and large companies today. If you are new to the field of CX or hoping to integrate CX […]