4 Key Covid-19 Challenges for Grocery Retail
Before the pandemic, grocery retail was one of the thriving sectors catering to the daily needs of consumers. Even during the pandemic, and at present, demand for groceries remains the same as they serve the basic needs of people, but grocery stores are facing numerous challenges with regards to operations. If you are in the […]
Understanding and Implementing Behavioral Segmentation in the Customer Journey
Businesses use customer segmentation to group customers and potential customers into categories (segments) based on similar characteristics. Those characteristics can be based on demographics, buying patterns, buying patterns, and even psychological tendencies. Here, we’re going to focus on behavioral segmentation in the customer journey: what it means and how to implement it into your own […]