How to Ensure Your CX Data is of High Quality
If your customer experience program is led by data-driven strategies, you are on the right track. After all, it’s data that eliminates guesswork and tells you how customers perceive your brand and its buying journey. However, CX data quality also plays a significant role in determining the outcome of your strategies, and it’s important to […]
How to Measure Customer Satisfaction?
The importance of customer satisfaction for a business needs no special emphasis. Satisfied customers are likely to purchase more, recommend your product to others, and also become loyal customers of your business. Satisfaction also implies how well a brand meets its client expectations. So, a business’s success is tied to happy customers. Measuring client satisfaction […]
What is a Customer Feedback Loop?
While many brands know the importance of collecting feedback, not everyone carries out a systemic approach to using them for improvement. But, a good feedback management process can make a positive difference in a brand. The customer feedback loop is a strategy for improving customer experience using user reviews. It is a very effective way […]
How Customer Emotions Drive Business Success
Is there a greater joy than hearing your customers rave about your products and service? After all, there’s no better endorsement than positive client feedback to highlight the value of your business. Positive feedback primarily stems from positive emotions. Therefore, for businesses, understanding and influencing customer emotions is important, if not critical. It can help […]
How to Optimize Touchpoints Along the Customer Journey
Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two parties. Every buying journey has a complex web of touchpoints that can range from 20 to over 500! Also, research shows that it requires around eight touchpoints on average to close a sale. […]
The Impact of Customer Experience on Brand Loyalty
Brand loyalty is how a business shines in the market while spending less on marketing. It is a mark of exceptional products and customer service offered by a brand. And let’s not forget that it’s costlier to attract a new customer than retain an existing one. CX is one of the best strategies businesses have […]
4 Reasons Why You Should Measure Emotional Value Index
Emotions play a crucial role in customers’ decisions to purchase and recommend products to others. However, measuring something as complex and inconsistent as emotions is not easy. The Emotional Value Index (EVI®) is a metric that helps brands measure customer emotions and understand how they affect purchasing decisions. It is a standardized way of looking […]
Feedbackly – Not Your Ordinary CX Software
Have you ever wondered why Feedbackly is so popular? Well, it’s no surprise, given that we have cultivated a reputation for being an iconic, if not the best CX software provider for years! Over the years, we have helped clients from different sectors create killer CXM programs and get on board with their customer expectations. […]
Feedbackly + Aiwifi: Turning WiFi networks into powerful feedback touchpoints
Collaboration is what makes the magic happen, and that’s why aiwifi and Feedbackly have partnered to offer their customers comprehensive customer experience solutions specifically for WiFi networks. Aiwifi is a fast-growing company that offers AI-based Wifi marketing analytics and loyalty system for businesses of all sizes. Feedbackly, the other partner of this collaboration, is a […]