CX KPIs to Measure Across Your Customer Journey

Measuring customer experience KPIs

Customers love to do business with companies that offer them a happy, rewarding, and effortless experience. Brands that provide a phenomenal customer journey by making their customers feel on top of the world enjoy consistent and high revenue.  CX KPIs help you track and measure the quality and efficacy of the customer journey and fine-tune […]

Boost Your Sales with Emotional Value Index (EVI®)

Purchase payment

For a business, there’s nothing more eye-candy than seeing customers flock to your store, admire your products, and go back with their hands full. But does this seem like a far-fetched dream for your business? Then, what you need is a fresh strategy! If your business is not profiting from a higher number of sales […]

Free Webinar: How to ensure the needed CX readiness of your organization

CX readiness

Join this CXforum webinar to find out how your organization can engage all the stakeholders of a CX program and how to tackle all the problems throughout the journey. Measuring customer experience is more popular than ever and not without a reason. In the quick pace of technological development, only a very few companies can […]

Top 3 Customer Experience Trends to Follow

Customer experience trends

Customer experience is paramount for a brand’s growth and success. It helps you differentiate your product or service from the rest. Businesses are now making it their top priority to deliver an exceptional customer experience that serves the best interests of their customers.  But, as with every other field, CX is evolving. The ever-changing buyer […]

Why Measuring Emotional Experience Is a Must-do?

Customer emotions

“Sell the sizzle, not the steak.” As the old saying goes, the best way to promote a product is by showing customers how they will feel about a purchase, even before purchase. It means you have to win their emotions.  Emotions play a dominant role in customer decisions. So, in this competitive world, it has […]

Why Collecting Omnichannel Customer Feedback Is Important?

Customer survey - emotional experience

Delivering an exceptional customer experience from day one is a deluded theory. It’s impossible. If you look at Google’s first appearance on the internet, it is pretty crappy by today’s standards. But they fine-tuned and improved it continuously based on user experience feedback.  Exceptional customer experience essentially stems from feedback, feedback, and more feedback. That’s not […]

4 Ways to Improve Customer Loyalty

Additional sales

Customer loyalty is a marker of a good customer experience. A loyal customer implies a happy customer. A report on CX trends by InMoment shows that around 60% of customers are more likely to shop from companies they prefer and 80% of customers admit that their love for a brand is stimulated by a gradual […]

Why NPS is not enough?

Customer experience analytics

Ah, the NPS! The celebrated KPI was considered phenomenal when it first arrived decades ago. You might be familiar with it too.  The Net Promoter Score (NPS) is a metric that helps us assess customers’ likeliness to promote or recommend a brand to others. It asks the customer to rate their answer on a scale […]

Survey Monkey but better!

NPS customer feedback survey example

From time to time our customers and people ask me what is the thing that makes you different and better for your customers than your competition, let’s say e.g. Survey Monkey? This is the most common question simply because Survey Monkey is one of the pioneers in the CX industry and they have reached cool […]