Most wanted – Visual examples of the EVI® surveys

EVI question type

A study by Harvard shows that 95% of purchase decisions are emotional. Further, research by Gallop has identified that 70% of decisions are based on emotional factors, while only 30% relate to rational factors. All of these reinforce the power of emotions and their capacity to override reason. Emotional Value Index (EVI®) was created because […]

Free Survey Templates – Feedbackly

Feedbackly survey template

Gathering feedback is a paramount aspect of a better customer journey and a better customer experience. It is only by understanding your clients that you can fix the bottlenecks and perfect your strengths. Without surveys, businesses will have to navigate their customer experience program with a blind eye through assumptions and skewed perspectives. If you […]

Why Was Emotional Value Index (EVI®) Developed

Planning meeting

Emotional Value Index (EVI®), in a word, is brilliant. Not to brag, but the many client testimonials and data prove it to be one of the most effective and versatile CX metrics available today. In this article, we explain why it was developed and how it resolves the drawbacks of other CX metrics. The shift […]

How to Create Surveys That Customers Love to Respond

Happy customer

Customers prefer businesses that offer a fabulous and effortless customer experience. Brands need feedback to improve their buying journey and meet these expectations. Surveys are a way to gather feedback, but if you bombard your customers with incessant surveys, it deviates from the purpose. Research on survey fatigue shows that nearly 70% of respondents tend […]

How to Move from NPS to EVI®?

Net Promoter Score (NPS) is a glorified metric in the field of customer experience. Sure enough, the simple question of how likely a customer is willing to recommend the business to others captures many aspects like satisfaction, loyalty, and retention rate. So, in many ways, NPS seems to appear as the only number that you […]

What is Emotional Value Index®?

Emotional Value Index (EVI®) is a CX KPI designed to measure emotional experience. It tries to capture customers’ emotional engagement with the brand as they go through different stages of the customer journey. In this regard, emotional experience is customer experience evaluated using emotions.

Two-Way SMS Campaign – What, Why, and When You Need It

Happy man give customer feedback

Feedbackly helps businesses optimize their customer experience through feedback. We aim to make the process of feedback collection and management easy and effective. Our platform enables users to gather feedback via multiple channels for a wider sample and comprehensive analysis. A two-way SMS is one of the new trendy methods for collecting feedback. It is […]

Why EVI® Is a Big Hit in CX Today

Bullseye

Emotional Value Index (EVI®) is a relatively new KPI to hit the CX industry in recent times. But, it is quickly becoming one of the most popular metrics for its impressive delivery of results, analysis, and performance! EVI® is a KPI designed to track, measure, and analyze the emotional experience. Through EVI® surveys, you can […]