Why Measuring Emotional Experience Is a Must-do?
“Sell the sizzle, not the steak.” As the old saying goes, the best way to promote a product is by showing customers how they will feel about a purchase, even before purchase. It means you have to win their emotions. Emotions play a dominant role in customer decisions. So, in this competitive world, it has […]
Why Collecting Omnichannel Customer Feedback Is Important?
Delivering an exceptional customer experience from day one is a deluded theory. It’s impossible. If you look at Google’s first appearance on the internet, it is pretty crappy by today’s standards. But they fine-tuned and improved it continuously based on user experience feedback. Exceptional customer experience essentially stems from feedback, feedback, and more feedback. That’s not […]
Why NPS is not enough?
Ah, the NPS! The celebrated KPI was considered phenomenal when it first arrived decades ago. You might be familiar with it too. The Net Promoter Score (NPS) is a metric that helps us assess customers’ likeliness to promote or recommend a brand to others. It asks the customer to rate their answer on a scale […]
Survey Monkey but better!
From time to time our customers and people ask me what is the thing that makes you different and better for your customers than your competition, let’s say e.g. Survey Monkey? This is the most common question simply because Survey Monkey is one of the pioneers in the CX industry and they have reached cool […]
Most Popular Customer Feedback Questions
Customer feedback helps businesses view their brand from a customer’s perspective. You get a better understanding of the strengths and pain points through them. Surveys are one of the best ways to gather customer feedback promptly. Asking the right questions in your survey is vital to get the most useful responses from customers. Create simple […]
How to Measure the Impact of Human Emotions on Your Business?
As a business owner, you might already be aware that customer emotions – be it indifference, joy, or dissatisfaction, have an impact on your business. But did you know that prioritizing and analyzing customer emotions can benefit your brand in a multitude of ways? Customer emotions influence many factors like satisfaction, loyalty, advocacy, and brand […]
Free Webinar: What’s After NPS? Emotional Experience Is Dominating The CX Market
Recording now available! >> Enjoy your free recording here Technology is developing faster than ever before and this is one of the reasons why Customer Experience and managing it has become a competitive advantage of the businesses that win in the long term. In order to manage it, you need to measure it. Leaders in […]
How to Improve Your Digital Customer Experience?
Digital Customer Experience refers to a customer’s overall perception of your business based on their interactions with your business on digital platforms. It can also be defined as the sum of all the interactions between a brand and customer across various digital channels such as email, website, mobile applications, social media, etc. Ever since the […]
Why Gathering Feedback from Mobile Users Is on the Rise
Over the years, CX experts around the world have repeatedly emphasized the importance of adopting a multichannel program. Why? Because customers reach out and engage with a brand via a multitude of channels throughout the customer journey. For example, a customer might come across your brand via an online advertisement, browse your products on your […]