Why Should Your Business Measure Emotional Experience?
Emotions play a big part in our lives. Everything from relationships to day-to-day purchases is governed by emotions up to some extent. Have you ever thought about the role played by customer emotions on your business? It’s a vital aspect of learning about your ideal customer persona and how to make them feel satisfied. In […]
How B2B Companies Are Embracing the Art of Customer Experience
Ever since customer experience became the defining factor of customer behavior, B2C companies started to invest heavily in improving it. They realized that customers are willing to pay for better, personalized, and convenient experiences. But, it wasn’t the same case with B2Bs until recently. For a long time, B2Bs paid little to no attention to […]
Why Feedbackly is the Best CXM Tool for Automotive Industry
If you are engaged in the automotive industry and are looking for resources that would help you optimize the customer experience in your business, this article is for you! Customer behavior in the automotive industry is unique, and therefore attracting and retaining clients need a different strategy. Think about it. Most of the time, buying […]
The Fundamentals of Turning CX Data into More Loyal Customers
Our previous article focused on generating leads and attracting new customers to your business using CX data. If you have achieved that, congratulations! Your customer base has increased. However, your task doesn’t end there. Businesses should pay equal attention to retaining their existing customers and improving customer loyalty. Putting things in perspective, statistics show that […]
Free Webinar: Spotting Opportunities From Positive And Negative Feedback
Recording now available! >> Enjoy your free recording here One of the biggest questions regarding the collection of customer feedback is: How can you make customer feedback work for your business? At the next CXforum webinar, Troy will tackle this question and help you understand how to collect quality data from your customers, how to […]
The Fundamentals of Turning CX Data into More Leads and Customers
Whether you are a start-up or established business, attracting new leads and customers will remain a top priority in order to propel growth. But did you know that one of the best ways to generate leads is via CX data? When it comes to lead generation, your brand’s website, social media pages, content marketing, webinars, […]
How to Select the Right CX Management Tool?
Monitoring, gathering, and analyzing customer feedback is crucial to improve the customer experience delivered by your business. In fact, good Customer Feedback Management software is the most important tool that helps you optimize your CX strategy. However, the market offers you a plethora of options, and if you review their functionalities or features, you will […]
What Should I Do If I Have Very Less Feedback?
Feedback is an important resource for businesses to identify their position in the market, the health of their conversion rates, and, most importantly, the happiness of their customers. But, not every business gets flooded with customer feedback, especially at the early stages. That could put you in a tricky situation because you don’t know if […]
How to Retain More Customers with Better CX?
In one of our latest articles, we discussed strategies to attract customers with a strong Customer Experience (CX) program. But, you would already know that attracting customers is not sufficient for the success of the business. It’s equally or more important to focus on retaining them. Statistics show that increasing customer retention by just 5% can […]