Why Should Your Business Measure Emotional Experience?
Emotions play a big part in our lives. Everything from relationships to day-to-day purchases is governed by emotions up to some extent. Have you ever thought about the role played by customer emotions on your business? It’s a vital aspect of learning about your ideal customer persona and how to make them feel satisfied. In […]
Understanding Your Customer Journey Solves Problems Before They Arise
We are going to start with a typical scenario today. You receive negative feedback from customers complaining about your delayed delivery service. For businesses, negative feedback is a necessary evil and won’t have damaging consequences if a genuine attempt is taken to rectify them. Usually, you will try to resolve this kind of issue by […]
Why Customer Journey is So Difficult to Manage in Retail Industry?
Mapping the customer journey is a key element in every Customer Experience (CX) strategy across all industries. Essentially, a customer journey outlines all the major phases a client passes from the first encounter with the brand. It includes awareness, consideration, purchase, and post-purchase. Within the journey is a host of touchpoints that outline every engagement […]