How to Create a Customer Journey Map
Customer behavior is a complex phenomenon that evolves continuously. While it’s difficult to fit it within a framework, understanding your customers and forecasting how they will behave can help businesses to a great extent. A customer journey or buying journey encompasses every interaction that a customer has with the business from beginning to end. Think […]
How to Translate Your Customer Feedback Data into Numbers?
You might be familiar with the benefits of collecting customer feedback and how to do it using numerous channels and KPI surveys. But do you know how to optimize its rewards? If not, you are not alone. Although many businesses have increased their focus on gathering customer feedback data, they are not sure how to […]
Why Collecting Omnichannel Customer Feedback Is Important?
Delivering an exceptional customer experience from day one is a deluded theory. It’s impossible. If you look at Google’s first appearance on the internet, it is pretty crappy by today’s standards. But they fine-tuned and improved it continuously based on user experience feedback. Exceptional customer experience essentially stems from feedback, feedback, and more feedback. That’s not […]
What are the Stages of a Customer Journey?
Brands that nail customer and emotional experience are brands that know their customers in and out. They can predict their customers’ next action and understand different consumer behavioral patterns well. How do they do it? Well, understanding your customer requires understanding their journey with your business. It takes a bit of hard work and effort […]
Understanding Your Customer Journey Solves Problems Before They Arise
We are going to start with a typical scenario today. You receive negative feedback from customers complaining about your delayed delivery service. For businesses, negative feedback is a necessary evil and won’t have damaging consequences if a genuine attempt is taken to rectify them. Usually, you will try to resolve this kind of issue by […]
How to Get Started with Customer Journey Mapping?
Many of our previous articles discussed the customer journey mapping and its importance to understand the customer-brand rapport and improve customer experience accordingly. The story your customer shares with your brand is vital to understand your business’s position in the market. To give a brief introduction, the customer journey is a complete round-up of interactions […]
Identifying Your Customer Touchpoints
In our previous post, we addressed the importance of mapping out the customer journey(s) of your business in order to understand your customers and what affects their overall perception of your business. Touchpoints are the most integral aspect of any buying journey and they determine the quality of the customer experience you deliver. If businesses […]
The All-New Feedbackly Is Available Now!
If you’ve been following our blog in the last few weeks, you’ll know that today is the day. Feedbackly has received its biggest update ever, and it’s available now. Just log in or sign up to explore the new Feedbackly. If you’re curious about what has changed, check out our last blog post. Here is […]
Feedbackly Is Getting Its Biggest Update Ever
Your customers expect high quality service – that much is not new. What is new is that they are now expecting highly customized service as well as relevant and timely communication. Technology has been, and still is, boosting the change further and faster, and is simultaneously giving new opportunities for companies. Customer experience research suggests […]