How to Create a Customer Journey Map
Customer behavior is a complex phenomenon that evolves continuously. While it’s difficult to fit it within a framework, understanding your customers and forecasting how they will behave can help businesses to a great extent. A customer journey or buying journey encompasses every interaction that a customer has with the business from beginning to end. Think […]
How to Translate Your Customer Feedback Data into Numbers?
You might be familiar with the benefits of collecting customer feedback and how to do it using numerous channels and KPI surveys. But do you know how to optimize its rewards? If not, you are not alone. Although many businesses have increased their focus on gathering customer feedback data, they are not sure how to […]
Why Collecting Omnichannel Customer Feedback Is Important?
Delivering an exceptional customer experience from day one is a deluded theory. It’s impossible. If you look at Google’s first appearance on the internet, it is pretty crappy by today’s standards. But they fine-tuned and improved it continuously based on user experience feedback. Exceptional customer experience essentially stems from feedback, feedback, and more feedback. That’s not […]
What are the Stages of a Customer Journey?
Brands that nail customer and emotional experience are brands that know their customers in and out. They can predict their customers’ next action and understand different consumer behavioral patterns well. How do they do it? Well, understanding your customer requires understanding their journey with your business. It takes a bit of hard work and effort […]
Remove Issues in Checkout with Smart Feedback Collection
As customers, all of us, at some point in our life, have experienced at least one issue during checkout that either caused us to abandon the cart or leave a negative review or do nothing about it. Now, from the business’s perspective, this is a red flag. So, how do you fix it? There’s only […]
How to Get Started with Customer Journey Mapping?
Many of our previous articles discussed the customer journey mapping and its importance to understand the customer-brand rapport and improve customer experience accordingly. The story your customer shares with your brand is vital to understand your business’s position in the market. To give a brief introduction, the customer journey is a complete round-up of interactions […]
What Is Customer Journey Mapping and How to Do It?
If businesses want to provide a stellar customer experience, they have to understand the customer journey of their clients first. Jaakko Männistö, in his book “The Journey – How to create the happiest customers in the world,” defines customer journey as a complete experience that encompasses all customer interactions that take place from the first […]
How to Start with Improving CX
Every business offers some kind of customer experience to its clients, and it greatly depends on how the brand treats its customers and its ability to influence their perceptions and persuade purchasing decisions. But, only the right customer experience, optimized for the mutual benefit of the brand and its customers will deliver the maximum results […]
The 4 Cornerstones Of Customer Experience
There are as many approaches to customer experience as there are professionals in the field. But when talking about the cornerstones, we’re explicitly referring to operational customer experience and customer experience management. In other words, what are the basics building blocks of a customer experience strategy and how can you put them together to create […]