Why Was Emotional Value Index (EVI®) Developed
Emotional Value Index (EVI®), in a word, is brilliant. Not to brag, but the many client testimonials and data prove it to be one of the most effective and versatile CX metrics available today. In this article, we explain why it was developed and how it resolves the drawbacks of other CX metrics. The shift […]
How to Create Surveys That Customers Love to Respond
Customers prefer businesses that offer a fabulous and effortless customer experience. Brands need feedback to improve their buying journey and meet these expectations. Surveys are a way to gather feedback, but if you bombard your customers with incessant surveys, it deviates from the purpose. Research on survey fatigue shows that nearly 70% of respondents tend […]
How to Move from NPS to EVI®?
Net Promoter Score (NPS) is a glorified metric in the field of customer experience. Sure enough, the simple question of how likely a customer is willing to recommend the business to others captures many aspects like satisfaction, loyalty, and retention rate. So, in many ways, NPS seems to appear as the only number that you […]
What is Emotional Value Index®?
Emotional Value Index (EVI®) is a CX KPI designed to measure emotional experience. It tries to capture customers’ emotional engagement with the brand as they go through different stages of the customer journey. In this regard, emotional experience is customer experience evaluated using emotions.
Two-Way SMS Campaign – What, Why, and When You Need It
Feedbackly helps businesses optimize their customer experience through feedback. We aim to make the process of feedback collection and management easy and effective. Our platform enables users to gather feedback via multiple channels for a wider sample and comprehensive analysis. A two-way SMS is one of the new trendy methods for collecting feedback. It is […]
Why EVI® Is a Big Hit in CX Today
Emotional Value Index (EVI®) is a relatively new KPI to hit the CX industry in recent times. But, it is quickly becoming one of the most popular metrics for its impressive delivery of results, analysis, and performance! EVI® is a KPI designed to track, measure, and analyze the emotional experience. Through EVI® surveys, you can […]
Feedbackly Vs. QuestionPro – Which CX Software Is Better?
Selecting the right CX software for your business is quite a task. With so many options available in the market and different pricing models, you might be confused as to which is better. The question to ask is which platform will go above and beyond to help you create a fabulous experience for your clients. […]
Measuring Emotional Value Index (EVI®) throughout the Customer Journey
EVI® is a CX metric designed to measure customers’ emotional experience with the brand. It is a KPI that helps you track, measure, and analyze how customers feel about your business and understand its impact. The benefit of Emotional Value Index (EVI®) is that it can be applied to any phase of the customer journey, […]
Free Webinar. Q&A with Jaakko Männistö: Ask Anything About The Emotional Value Index (EVI®)
Recording now available! >> Enjoy your free recording here Join our chat with Jaakko Männistö and use a chance to ask any questions you might have about the Emotional Experience measurement or the Emotional Value Index (EVI®). Date: Wednesday, October 26 Time: 8 AM EDT (UTC -4)/3 PM EEST (UTC +3) Running time: 60 min […]