How to Identify Action Points from Customer Feedback?
Customer feedback is one of the best resources for a business to fine-tune its Customer Experience (CX) program as it directly projects what customers expect from your brand. You get to identify what’s bad, fascinating, and lacking about your business accurately as opposed to hypothesizing them. Therefore, gathering customer feedback is vital for a business […]
The Best Ways to Collect Actionable Customer Feedback
When a brand improves the customer experience, they’re likely to see repeat customers and increased patronage. According to several surveys, loyal customers are five times more likely to repurchase and are four times more likely to refer others. Meanwhile, a customer experience study on Forbes states that 32% of consumers will drop a brand they […]
How to Retain More Customers with Better CX?
In one of our latest articles, we discussed strategies to attract customers with a strong Customer Experience (CX) program. But, you would already know that attracting customers is not sufficient for the success of the business. It’s equally or more important to focus on retaining them. Statistics show that increasing customer retention by just 5% can […]
How to Attract More Customers with Better CX?
The ultimate motive of any business is to have a strong customer base that helps it grow, thrive, and compete in the market efficiently. If you are struggling to attract new customers and have exhausted a variety of marketing techniques, now is the time to realign your strategy. Customer Experience (CX) is the wow-factor of […]
5 Must-Know Points When Using Microsurveys
Not many customers prefer to spend a great deal of time answering long surveys. This is why microsurveys have become very popular. Microsurveys, as the name implies, are very short surveys that require only two to five minutes to complete. Usually, microsurveys have only one question that respondents have to answer by picking one of […]
Customer Experience Strategy Guidelines for an SME
SMEs are upcoming enterprises that have a long journey ahead of them. With many competitors in the market and limited resources at their disposal, SMEs are facing nothing short of a tough battle in the business world. If you need a hard and fast rule to thrive in the competition, it is to focus on […]
Customer Satisfaction Survey: All you need to know
Your customers are the reason for the existence of your business as well as its success. So, providing an excellent customer experience should be an obsession on your part. Customer satisfaction surveys are an important determinant of a good customer experience. If your customers are delighted with your business, they are more likely to come […]
Feedbackly – Medallia But Better!
Just some time ago I created a post “Qualtrics but better!” and some of the readers commented back, but what about Medallia? Well, that is an interesting question as Medallia and Qualtrics come to the market from the very same angle of being more expensive and not that robust enterprise software for the really heavy […]
Identifying Your Customer Touchpoints
In our previous post, we addressed the importance of mapping out the customer journey(s) of your business in order to understand your customers and what affects their overall perception of your business. Touchpoints are the most integral aspect of any buying journey and they determine the quality of the customer experience you deliver. If businesses […]