Who is Responsible for Driving Customer Experience Forward?
For a ship to sail in the right direction and reach its final destination, it needs a good captain. But that’s not enough. The support and contribution from all the other crew members are essential too. It’s a similar case with customer experience. While one single person may hold the ultimate responsibility, good customer experience […]
CX is the Competitive Advantage You Need to Execute Now
Conventionally, the competitive advantage of a business organization was focused on price product differentiation. But, with the myriad of choices available for the customer in the market today, things have taken a shift. Customers are keen on brands that emotionally appeal to them in terms of commendable treatment. They look into the quality of customer-brand […]