The Main CX Terms that You Should Know
Although Customer Experience (CX) is a mature concept, it’s recognition as a standalone field with separate strategies and practices is relatively new to the business world. But, the importance of CX is being realized by both small and large companies today. If you are new to the field of CX or hoping to integrate CX […]
The Transition from Products to Experiences in CX
A decade or two ago, customers were hunting for fabulous products. But, it’s no longer the case. Today, they look for unique experiences and emotional connections with a brand. Why have things changed? Over the years, the boost of e-commerce and the rapid influx of choices into the market has made “buying the right product” […]