The Best Ways to Collect Actionable Customer Feedback
When a brand improves the customer experience, they’re likely to see repeat customers and increased patronage. According to several surveys, loyal customers are five times more likely to repurchase and are four times more likely to refer others. Meanwhile, a customer experience study on Forbes states that 32% of consumers will drop a brand they […]
How to Convince Your C-Suite That Measuring CX Is Important?
As a CX professional, you would be aware that customer experience is an indispensable aspect of an organization. But, if the upper management considers it as an optional strategy that can be postponed, CX cannot move forward in the enterprise. A proper CX strategy is one that’s fully-fledged, consistent, and popular among the organization. For […]