How Data Analytics Helps You Optimize Customer Experience
Customer Experience is one of the major factors that attracts or deters customers from your business. It has the potential to help your brand stand out from the rest and gain leverage in the competitive market. A great CX program stems from a thorough understanding of your customers. It is only by understanding their emotions, […]
How to Improve Your Digital Customer Experience?
Digital Customer Experience refers to a customer’s overall perception of your business based on their interactions with your business on digital platforms. It can also be defined as the sum of all the interactions between a brand and customer across various digital channels such as email, website, mobile applications, social media, etc. Ever since the […]
Why Should Your Business Measure Emotional Experience?
Emotions play a big part in our lives. Everything from relationships to day-to-day purchases is governed by emotions up to some extent. Have you ever thought about the role played by customer emotions on your business? It’s a vital aspect of learning about your ideal customer persona and how to make them feel satisfied. In […]
Most Common Pitfalls When Taking Action on CX Data
As a customer-centric business, you would already know that data is the way to enhance customer experience. But, if the actions you implemented based on CX data aren’t rewarding you with the expected results, that’s obviously an issue of great concern. After all, the ultimate goal of investing so much effort into gathering and analyzing […]
The Fundamentals of Turning CX Data into More Leads and Customers
Whether you are a start-up or established business, attracting new leads and customers will remain a top priority in order to propel growth. But did you know that one of the best ways to generate leads is via CX data? When it comes to lead generation, your brand’s website, social media pages, content marketing, webinars, […]
The Future of CX in Retail: All You Need to Know to Be a Winner
If there’s one industry that was heavily disrupted during the pandemic, it is retail. Many retail businesses have lost while others have managed to thrive with the shifting landscape. One thing remains clear-cut. Your customer expectations have changed. If you want to retain your loyal customer base and continue to attract new clients, it’s important […]