CSAT vs. NPS – What, Why, When
CSAT and NPS are two metrics that tell you how much your customers like you, albeit differently. They both hold important positions in the realm of CX, helping brands measure and improve their customer journeys consistently. Before we delve into the saga of CSAT vs. NPS, let us decode these metrics and understand their purpose […]
EVI vs. NPS – Which CX Metric is Better?
If you have implemented a CX strategy for your business, you would know that CX metrics are an important aspect of it. They help you keep track of changing customer behavior and the performance of your business more effectively. When it comes to measuring CX, EVI® and NPS are two indispensable KPIs used by businesses […]