How to Attract More Customers with Better CX?
The ultimate motive of any business is to have a strong customer base that helps it grow, thrive, and compete in the market efficiently. If you are struggling to attract new customers and have exhausted a variety of marketing techniques, now is the time to realign your strategy. Customer Experience (CX) is the wow-factor of […]
Customer Experience Strategy Guidelines for an SME
SMEs are upcoming enterprises that have a long journey ahead of them. With many competitors in the market and limited resources at their disposal, SMEs are facing nothing short of a tough battle in the business world. If you need a hard and fast rule to thrive in the competition, it is to focus on […]
How to Convince Your C-Suite That Measuring CX Is Important?
As a CX professional, you would be aware that customer experience is an indispensable aspect of an organization. But, if the upper management considers it as an optional strategy that can be postponed, CX cannot move forward in the enterprise. A proper CX strategy is one that’s fully-fledged, consistent, and popular among the organization. For […]
The Future of B2C: What Consumer-Facing Firms Must Know
For businesses, every purchase is a vote from their customers, endorsing their brand and products. Therefore, customers have always been and will always be the central focus of B2C firms. However, customer preferences, behavior, expectations, and purchase patterns change over time, and businesses must cater to them effectively to thrive in the market successfully. Here’s […]
5 Key Mistakes When Measuring CX
In today’s customer-centric business world, prioritizing customers’ perceptions of your business has become more important than ever. The good news is that an increasing number of companies are adopting Customer Experience (CX) as a separate strategy to make improvements to the experience delivered to their clientele. But, only a few companies have been successful in […]
The 3 Steps of Building a Working CX Strategy in Insurance
Insurance touches a lot of aspects of a customer’s life, yet it is also one of the industries that are struggling to win customers. Many factors, such as lack of digitization, poor interaction with customers, complex procedures, and lack of personalized service are identified as major reasons. Ultimately, all these boils down a lackluster customer […]
How to get certified in Customer Experience
CX Professionals know that well-developed customer experience can have a positive impact on the business as a whole. Forrester writes how CX can increase profits and revenue. However, a lot depends on the level of CX and how CX strategy is implemented in the company. If higher revenue is the goal of CX, the […]
FREE EBOOK – How to Build a Customer Experience Strategy
How do you create an effective customer experience strategy? It’s definitely not a short-term plan. Building a CX strategy takes effective planning, management of resources, and use of the right tools. It’s integral to the culture of your company. The best way to turn knowledge into wisdom is through practice, and for that you’ll need […]