Why Should Your Business Measure Emotional Experience?
Emotions play a big part in our lives. Everything from relationships to day-to-day purchases is governed by emotions up to some extent. Have you ever thought about the role played by customer emotions on your business? It’s a vital aspect of learning about your ideal customer persona and how to make them feel satisfied. In […]
Free Webinar: How Winning Companies Turn Customer Experience Data Into Action
Recording now available! >> Enjoy your free recording here Measuring CX is more popular than ever, but only a few businesses are following the main principles of Customer Experience Analytics and actually getting valuable insights from the customer feedback gathered. It doesn’t need to be that difficult. CXforum invited two experts to show you how […]
FREE Webinar: What Actions Are CX Top Performers Taking To Succeed
Recording now available! >> Enjoy the recording of the webinar here Would you like to learn what the top performers do in the field of Customer Experience? Feedbackly has been invited to CXforum’s next webinar to open up this and much more! Feedbackly has helped CXforum to survey nearly 500 market leaders and top performers […]
How to calculate Emotional Value Index (EVI®)
Emotions have been taking over marketing and the position to be the main driver of our purchase behavior during the past decade rapidly. Today, a whopping 46% are saying that customer experience is the main driver of the purchase decision where pricing is only 20%. In other words, look beyond NPS and CES to emotions […]
How to measure Emotional Experience
One of the biggest mistakes measuring CX I run with our clients and also companies, in general, is that business people think that “NPS is enough” or that “customer satisfaction is the key”. Yes, in many ways both of those are true but alone that is not enough. If you would go about only measuring […]
Emotional Experience – The Next Big Thing In CX Since The NPS
To this point, we have been living in the world of simplification. And to be honest, we still do and that is a good thing. But we would need to be able to look deeper than just satisfaction, recommendations, and ease of doing business. The study of Emotional Experience shows that compared to many others, […]
FREE Webinar: Emotional Experience – A New Way To Measure Your CX
Recording now available! >> Enjoy the recording of the webinar here Measuring customer experience is more popular than ever and not without a reason. In the quick pace of technological development, only a very few companies are able to compete purely based on technology and ignore the customer. Customer experience is the new competitive edge […]
FREE Webinar: Putting Your Customer Experience Data Into Action – A Step-By-Step Recipe For Success
Recording now available! >> Enjoy the recording of the webinar here Measuring customer experience is more popular than ever and, if you’re reading this, you likely agree. You understand that collecting CX data is key, understanding its value to your business is critical, but identifying the right actions to take is not always so clear. […]
Add Metadata To Your Feedbackly Surveys
A useful feature in Feedbackly is adding metadata to the feedback you collect. This enables you to segment feedback, identify users with their id’s, add transaction details like sums, or whatever you can think of! Adding metadata to your surveys gives you more control over customer data and gives you the opportunity to organize your […]