Many brands are competing to win their customer’s hearts today, but how many of them are doing it right? As one of the driving forces
“Let’s not forget that the little emotions are the great captains of our lives, and we obey them without realizing it.” True to Vincent van
As a CX professional or a business owner, you might already know that actual customer behavior often digresses from the notion of ‘rational reasoning.’ One
In the EU-funded EU Music 360 study, the effects of music on customer and employee experience in the retail sector in Finland are being investigated.
There’s no doubt that Customer Experience (CX) in 2024 is going to be ripe with some new changes and challenges, especially within the digital retail
Take a moment to think of your past purchasing behavior as a customer. Can you recount incidents of impulsive purchases you made out of excitement?
Emotions have been taking over marketing and the position to be the main driver of our purchase behavior during the past decade rapidly. Today, a
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