What Every Business Should Know About Buyer Behavior
Understanding your ideal customer persona is the core element of creating a fabulous Customer Experience (CX) program. It is only once you learn to perceive your business from the eyes of the customers that you can truly master building a great customer journey for them. Of course, no two customers are ever the same. But, […]
Free Webinar: Q&A with Jaakko Männistö: Ask Anything About The Emotional Value Index (EVI®)
Join our chat with Jaakko Männistö and use a chance to ask any questions you might have about the Emotional Experience measurement or Emotional Value Index (EVI®). Don’t yet have questions? No worries, join to listen only! Date: Wednesday, April 20Time: 9 AM EDT (UTC -4)/4 PM EEST (UTC +3)Running time: 45 min >> Enjoy […]
Virtual Fireside Chat with Stockmann: Emotional Experience – What, How, Why
Recording now available! Join us for a cozy fireside chat to learn how and why Stockmann, one of the biggest retailers in Finland, is measuring Emotional Experience. Date: Wednesday, March 30 Time: 9 AM EDT (UTC -4)/4 PM EEST (UTC +3) Running time: 60 min >> Enjoy your free recording here PS! On March 29th 2022 took […]
Virtuaalinen takkakeskustelu Stockmannin kanssa: Tunnekokemus – mikä, miten ja miksi? (in Finnish)
Liity seuraamme rentoon takkakeskusteluun kuulemaan, miten ja miksi Stockmann, yksi Suomen suurimmista vähittäiskaupan toimijoista, mittaa tunnekokemusta. Milloin? Tiistaina 29. maaliskuuta 2022 klo 16:00Missä? VerkossaKesto: 60 min >> Katso ilmainen tallenne täältä Tunnekokemuksen on todettu olevan käänteentekevä sitä mittaaville yrityksille. Asiakaskokemuksen ja markkinoinnin ammattilaiset ovat entistä kiinnostuneempia oppimaan, kuinka he voivat mitata ja hallita asiakkaiden tunteita. Tästä syystä kutsui […]
Pro Tip: A Simple Emotional Experience Survey for Purchase Stage
Emotions go beyond the willingness to promote and recommend as well as ease of use or doing business – CSAT, CES, NPS, etc are good – but not enough. Emotions drive our purchase behavior – 46% of consumers say that customer experience is the main driver of the purchase decision whereas pricing is only 20%. […]