CX KPIs to Measure Across Your Customer Journey
Customers love to do business with companies that offer them a happy, rewarding, and effortless experience. Brands that provide a phenomenal customer journey by making their customers feel on top of the world enjoy consistent and high revenue. CX KPIs help you track and measure the quality and efficacy of the customer journey and fine-tune […]
Top 3 Customer Experience Trends to Follow
Customer experience is paramount for a brand’s growth and success. It helps you differentiate your product or service from the rest. Businesses are now making it their top priority to deliver an exceptional customer experience that serves the best interests of their customers. But, as with every other field, CX is evolving. The ever-changing buyer […]
Why Measuring Emotional Experience Is a Must-do?
“Sell the sizzle, not the steak.” As the old saying goes, the best way to promote a product is by showing customers how they will feel about a purchase, even before purchase. It means you have to win their emotions. Emotions play a dominant role in customer decisions. So, in this competitive world, it has […]
Why NPS is not enough?
Ah, the NPS! The celebrated KPI was considered phenomenal when it first arrived decades ago. You might be familiar with it too. The Net Promoter Score (NPS) is a metric that helps us assess customers’ likeliness to promote or recommend a brand to others. It asks the customer to rate their answer on a scale […]
Survey Monkey but better!
From time to time our customers and people ask me what is the thing that makes you different and better for your customers than your competition, let’s say e.g. Survey Monkey? This is the most common question simply because Survey Monkey is one of the pioneers in the CX industry and they have reached cool […]
Most Popular Customer Feedback Questions
Customer feedback helps businesses view their brand from a customer’s perspective. You get a better understanding of the strengths and pain points through them. Surveys are one of the best ways to gather customer feedback promptly. Asking the right questions in your survey is vital to get the most useful responses from customers. Create simple […]
What Every Business Should Know About Buyer Behavior
Understanding your ideal customer persona is the core element of creating a fabulous Customer Experience (CX) program. It is only once you learn to perceive your business from the eyes of the customers that you can truly master building a great customer journey for them. Of course, no two customers are ever the same. But, […]
Free Webinar: Q&A with Jaakko Männistö: Ask Anything About The Emotional Value Index (EVI®)
Join our chat with Jaakko Männistö and use a chance to ask any questions you might have about the Emotional Experience measurement or Emotional Value Index (EVI®). Don’t yet have questions? No worries, join to listen only! Date: Wednesday, April 20Time: 9 AM EDT (UTC -4)/4 PM EEST (UTC +3)Running time: 45 min >> Enjoy […]
Virtual Fireside Chat with Stockmann: Emotional Experience – What, How, Why
Recording now available! Join us for a cozy fireside chat to learn how and why Stockmann, one of the biggest retailers in Finland, is measuring Emotional Experience. Date: Wednesday, March 30 Time: 9 AM EDT (UTC -4)/4 PM EEST (UTC +3) Running time: 60 min >> Enjoy your free recording here PS! On March 29th 2022 took […]