Virtuaalinen takkakeskustelu Stockmannin kanssa: Tunnekokemus – mikä, miten ja miksi? (in Finnish)
Liity seuraamme rentoon takkakeskusteluun kuulemaan, miten ja miksi Stockmann, yksi Suomen suurimmista vähittäiskaupan toimijoista, mittaa tunnekokemusta. Milloin? Tiistaina 29. maaliskuuta 2022 klo 16:00Missä? VerkossaKesto: 60 min >> Katso ilmainen tallenne täältä Tunnekokemuksen on todettu olevan käänteentekevä sitä mittaaville yrityksille. Asiakaskokemuksen ja markkinoinnin ammattilaiset ovat entistä kiinnostuneempia oppimaan, kuinka he voivat mitata ja hallita asiakkaiden tunteita. Tästä syystä kutsui […]
Pro Tip: A Simple Emotional Experience Survey for Purchase Stage
Emotions go beyond the willingness to promote and recommend as well as ease of use or doing business – CSAT, CES, NPS, etc are good – but not enough. Emotions drive our purchase behavior – 46% of consumers say that customer experience is the main driver of the purchase decision whereas pricing is only 20%. […]
How to Measure the Impact of Human Emotions on Your Business?
As a business owner, you might already be aware that customer emotions – be it indifference, joy, or dissatisfaction, have an impact on your business. But did you know that prioritizing and analyzing customer emotions can benefit your brand in a multitude of ways? Customer emotions influence many factors like satisfaction, loyalty, advocacy, and brand […]
How Data Analytics Helps You Optimize Customer Experience
Customer Experience is one of the major factors that attracts or deters customers from your business. It has the potential to help your brand stand out from the rest and gain leverage in the competitive market. A great CX program stems from a thorough understanding of your customers. It is only by understanding their emotions, […]
How Improving Brand Equity Can Increase Your Profit
What is brand equity? Why is it important for your business? What does CX have to do with it? Brand equity refers to the worth or value of your brand. There’s both positive and negative brand equity based on how a particular brand/business is perceived in society. Positive brand equity is when a business has […]
Free Webinar: What’s After NPS? Emotional Experience Is Dominating The CX Market
Recording now available! >> Enjoy your free recording here Technology is developing faster than ever before and this is one of the reasons why Customer Experience and managing it has become a competitive advantage of the businesses that win in the long term. In order to manage it, you need to measure it. Leaders in […]
Ilmainen webinaari: Mitä NPS:n jälkeen? Tunnekokemus valtaa markkinoita suositteluindeksiltä
Webinaari saatavana nyt tallenteena! >> Katso ilmainen tallenne täältä Teknologian kehittyessä entistä nopeampaa, asiakaskokemuksesta ja sen johtamisesta on tullut tärkein pitkän aikavälin kilpailuetu, jota myös halutaan johtaa ja mitata. Sen vuoksi mittaamisesta on tullut suositumpaa kuin koskaan, eikä syyttä. Teknologian nopeassa kehityksessä vain harvat yritykset pystyvät kilpailemaan puhtaasti teknologian pohjalta ja jättämään asiakkaan huomiotta. Asiakaskokemus […]
Why Feedbackly is the Best CXM Tool for Automotive Industry
If you are engaged in the automotive industry and are looking for resources that would help you optimize the customer experience in your business, this article is for you! Customer behavior in the automotive industry is unique, and therefore attracting and retaining clients need a different strategy. Think about it. Most of the time, buying […]
EVI vs. NPS – Which CX Metric is Better?
If you have implemented a CX strategy for your business, you would know that CX metrics are an important aspect of it. They help you keep track of changing customer behavior and the performance of your business more effectively. When it comes to measuring CX, EVI® and NPS are two indispensable KPIs used by businesses […]