What is Emotional Experience?
Take a moment to think of your past purchasing behavior as a customer. Can you recount incidents of impulsive purchases you made out of excitement? Can you remember ditching a product or service because of poor experience? What was the driving factor in all these instances? Traditionally, customer experience doesn’t account for customer emotions. With […]
Comparison of The Main Customer Experience KPIs
Understanding and tracking customer experience KPIs is crucial for any business looking to enhance customer satisfaction and loyalty. It is often asked how one should know which key performance indicator they should use to measure their Customer Experience. Ideally, a Customer Experience KPI is a number that you can follow on a regular bases to […]