How to Use Net Promoter Score Right?
Net Promoter Score (NPS) is a CX metric designed to measure customer loyalty through their likeliness to promote the business to others. It shows you the percentage of customers who might engage in word-of-mouth marketing, advocating for your brand. Companies worldwide utilize NPS to assess brand loyalty and gauge retention rates. But, it’s noteworthy that […]
Boost Your Sales with Emotional Value Index (EVI®)
For a business, there’s nothing more eye-candy than seeing customers flock to your store, admire your products, and go back with their hands full. But does this seem like a far-fetched dream for your business? Then, what you need is a fresh strategy! If your business is not profiting from a higher number of sales […]
Top 3 Customer Experience Trends to Follow
Customer experience is paramount for a brand’s growth and success. It helps you differentiate your product or service from the rest. Businesses are now making it their top priority to deliver an exceptional customer experience that serves the best interests of their customers. But, as with every other field, CX is evolving. The ever-changing buyer […]
Why Measuring Emotional Experience Is a Must-do?
“Sell the sizzle, not the steak.” As the old saying goes, the best way to promote a product is by showing customers how they will feel about a purchase, even before purchase. It means you have to win their emotions. Emotions play a dominant role in customer decisions. So, in this competitive world, it has […]
Survey Monkey but better!
From time to time our customers and people ask me what is the thing that makes you different and better for your customers than your competition, let’s say e.g. Survey Monkey? This is the most common question simply because Survey Monkey is one of the pioneers in the CX industry and they have reached cool […]
Most Popular Customer Feedback Questions
Customer feedback helps businesses view their brand from a customer’s perspective. You get a better understanding of the strengths and pain points through them. Surveys are one of the best ways to gather customer feedback promptly. Asking the right questions in your survey is vital to get the most useful responses from customers. Create simple […]
What are the Stages of a Customer Journey?
Brands that nail customer and emotional experience are brands that know their customers in and out. They can predict their customers’ next action and understand different consumer behavioral patterns well. How do they do it? Well, understanding your customer requires understanding their journey with your business. It takes a bit of hard work and effort […]
What Every Business Should Know About Buyer Behavior
Understanding your ideal customer persona is the core element of creating a fabulous Customer Experience (CX) program. It is only once you learn to perceive your business from the eyes of the customers that you can truly master building a great customer journey for them. Of course, no two customers are ever the same. But, […]
Free Webinar: Q&A with Jaakko Männistö: Ask Anything About The Emotional Value Index (EVI®)
Join our chat with Jaakko Männistö and use a chance to ask any questions you might have about the Emotional Experience measurement or Emotional Value Index (EVI®). Don’t yet have questions? No worries, join to listen only! Date: Wednesday, April 20Time: 9 AM EDT (UTC -4)/4 PM EEST (UTC +3)Running time: 45 min >> Enjoy […]