Net Promoter Score (NPS) is a CX metric designed to measure customer loyalty through their likeliness to promote the business to others. It shows you
For a business, there’s nothing more eye-candy than seeing customers flock to your store, admire your products, and go back with their hands full. But
Customer experience is paramount for a brand’s growth and success. It helps you differentiate your product or service from the rest. Businesses are now making
“Sell the sizzle, not the steak.” As the old saying goes, the best way to promote a product is by showing customers how they will
From time to time our customers and people ask me what is the thing that makes you different and better for your customers than your
Customer feedback helps businesses view their brand from a customer’s perspective. You get a better understanding of the strengths and pain points through them. Surveys
Brands that nail customer and emotional experience are brands that know their customers in and out. They can predict their customers’ next action and understand
Understanding your ideal customer persona is the core element of creating a fabulous Customer Experience (CX) program. It is only once you learn to perceive
Join our chat with Jaakko Männistö and use a chance to ask any questions you might have about the Emotional Experience measurement or Emotional Value
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