What Every Business Should Know About Buyer Behavior

Understanding your ideal customer persona is the core element of creating a fabulous Customer Experience (CX) program. It is only once you learn to perceive your business from the eyes of the customers that you can truly master building a great customer journey for them. Of course, no two customers are ever the same. But, […]

How to Measure the Impact of Human Emotions on Your Business?

Happy customer experience

As a business owner, you might already be aware that customer emotions – be it indifference, joy, or dissatisfaction, have an impact on your business. But did you know that prioritizing and analyzing customer emotions can benefit your brand in a multitude of ways?  Customer emotions influence many factors like satisfaction, loyalty, advocacy, and brand […]

How Data Analytics Helps You Optimize Customer Experience

real-time customer journey analyses

Customer Experience is one of the major factors that attracts or deters customers from your business. It has the potential to help your brand stand out from the rest and gain leverage in the competitive market.  A great CX program stems from a thorough understanding of your customers. It is only by understanding their emotions, […]

Why Should Your Business Measure Emotional Experience?

Measuring Emotional Experience

Emotions play a big part in our lives. Everything from relationships to day-to-day purchases is governed by emotions up to some extent.  Have you ever thought about the role played by customer emotions on your business? It’s a vital aspect of learning about your ideal customer persona and how to make them feel satisfied. In […]