What Every Business Should Know About Buyer Behavior
Understanding your ideal customer persona is the core element of creating a fabulous Customer Experience (CX) program. It is only once you learn to perceive your business from the eyes of the customers that you can truly master building a great customer journey for them. Of course, no two customers are ever the same. But, […]
How to Measure the Impact of Human Emotions on Your Business?
As a business owner, you might already be aware that customer emotions – be it indifference, joy, or dissatisfaction, have an impact on your business. But did you know that prioritizing and analyzing customer emotions can benefit your brand in a multitude of ways? Customer emotions influence many factors like satisfaction, loyalty, advocacy, and brand […]
How Data Analytics Helps You Optimize Customer Experience
Customer Experience is one of the major factors that attracts or deters customers from your business. It has the potential to help your brand stand out from the rest and gain leverage in the competitive market. A great CX program stems from a thorough understanding of your customers. It is only by understanding their emotions, […]
Free Webinar: What’s After NPS? Emotional Experience Is Dominating The CX Market
Recording now available! >> Enjoy your free recording here Technology is developing faster than ever before and this is one of the reasons why Customer Experience and managing it has become a competitive advantage of the businesses that win in the long term. In order to manage it, you need to measure it. Leaders in […]
Why Should Your Business Measure Emotional Experience?
Emotions play a big part in our lives. Everything from relationships to day-to-day purchases is governed by emotions up to some extent. Have you ever thought about the role played by customer emotions on your business? It’s a vital aspect of learning about your ideal customer persona and how to make them feel satisfied. In […]