How Do Colors Impact Emotions and Customer Behaviour?
Why is Santa Claus red and the Grinch green? While we may never know the full story behind these iconic color choices, Santa’s jolly red suit and the Grinch’s sinister green hue perfectly reflect their characters, evoking the emotions they want us to feel! Traditionally, colors have different emotional connotations attached to them for reasons […]
The Growing Role of Emotions in the B2B Landscape
Conventionally, B2B relations are viewed purely as rational interactions between business entities because partnerships are primarily formed considering performance-related data and cost-benefit analysis. For this reason, the role of emotions in the realm of B2B has often been undermined. But this notion is being debunked as we speak, and for good reason. We often overlook […]
A Take On The Physiological Effect of Emotions and How It Influences Behavior
As a CX professional or a business owner, you might already know that actual customer behavior often digresses from the notion of ‘rational reasoning.’ One of the reasons for such ambiguous purchasing habits is the influence of emotions, and it is precisely why we emphasize the importance of measuring Emotional Experience to our clients. Today, […]