Most Popular Customer Feedback Questions

Emotional Experience survey

Customer feedback helps businesses view their brand from a customer’s perspective. You get a better understanding of the strengths and pain points through them. Surveys are one of the best ways to gather customer feedback promptly. Asking the right questions in your survey is vital to get the most useful responses from customers. Create simple […]

What are the Stages of a Customer Journey?

Customer Journey

Brands that nail customer and emotional experience are brands that know their customers in and out. They can predict their customers’ next action and understand different consumer behavioral patterns well. How do they do it? Well, understanding your customer requires understanding their journey with your business. It takes a bit of hard work and effort […]

Virtual Fireside Chat with Stockmann: Emotional Experience – What, How, Why

Recording now available! Join us for a cozy fireside chat to learn how and why Stockmann, one of the biggest retailers in Finland, is measuring Emotional Experience. Date: Wednesday, March 30 Time: 9 AM EDT (UTC -4)/4 PM EEST (UTC +3) Running time: 60 min >> Enjoy your free recording here PS! On March 29th 2022 took […]

Virtuaalinen takkakeskustelu Stockmannin kanssa: Tunnekokemus – mikä, miten ja miksi? (in Finnish)

Liity seuraamme rentoon takkakeskusteluun kuulemaan, miten ja miksi Stockmann, yksi Suomen suurimmista vähittäiskaupan toimijoista, mittaa tunnekokemusta. Milloin? Tiistaina 29. maaliskuuta 2022 klo 16:00Missä? VerkossaKesto: 60 min >> Katso ilmainen tallenne täältä Tunnekokemuksen on todettu olevan käänteentekevä sitä mittaaville yrityksille. Asiakaskokemuksen ja markkinoinnin ammattilaiset ovat entistä kiinnostuneempia oppimaan, kuinka he voivat mitata ja hallita asiakkaiden tunteita. Tästä syystä kutsui […]

Pro Tip: A Simple Emotional Experience Survey for Purchase Stage

EVI survey for measuring Emotional Experience

Emotions go beyond the willingness to promote and recommend as well as ease of use or doing business – CSAT, CES, NPS, etc are good – but not enough. Emotions drive our purchase behavior – 46% of consumers say that customer experience is the main driver of the purchase decision whereas pricing is only 20%. […]

How to Measure the Impact of Human Emotions on Your Business?

Happy customer experience

As a business owner, you might already be aware that customer emotions – be it indifference, joy, or dissatisfaction, have an impact on your business. But did you know that prioritizing and analyzing customer emotions can benefit your brand in a multitude of ways?  Customer emotions influence many factors like satisfaction, loyalty, advocacy, and brand […]

How Data Analytics Helps You Optimize Customer Experience

real-time customer journey analyses

Customer Experience is one of the major factors that attracts or deters customers from your business. It has the potential to help your brand stand out from the rest and gain leverage in the competitive market.  A great CX program stems from a thorough understanding of your customers. It is only by understanding their emotions, […]