What is Customer Satisfaction Score (CSAT)?
If customers are the lifeblood of a business, their satisfaction is what will keep it running. It is important that brands keep track of customer satisfaction consistently to identify what they do well and focus on what they could do better. CSAT is one of the popular metrics used for this purpose. But does it […]
4 Reasons Why You Should Measure Emotional Value Index
Emotions play a crucial role in customers’ decisions to purchase and recommend products to others. However, measuring something as complex and inconsistent as emotions is not easy. The Emotional Value Index (EVI®) is a metric that helps brands measure customer emotions and understand how they affect purchasing decisions. It is a standardized way of looking […]
How to Create a Customer Journey Map
Customer behavior is a complex phenomenon that evolves continuously. While it’s difficult to fit it within a framework, understanding your customers and forecasting how they will behave can help businesses to a great extent. A customer journey or buying journey encompasses every interaction that a customer has with the business from beginning to end. Think […]
Feedbackly – Not Your Ordinary CX Software
Have you ever wondered why Feedbackly is so popular? Well, it’s no surprise, given that we have cultivated a reputation for being an iconic, if not the best CX software provider for years! Over the years, we have helped clients from different sectors create killer CXM programs and get on board with their customer expectations. […]
Heads Up! A Sneak Peek into the Big Product Updates Rolling Out Soon
We are in the last steps of preparing for the big Feedbackly survey tool update. Feedbackly is known for listening to its customers’ wishes, and making their CX dreams true. During the next few months, we will start rolling out a series of bigger and smaller updates for everyone to use and so that you […]
How to calculate CSAT (Customer Satisfaction Score)?
Customer Satisfaction Score (CSAT) is a key performance indicator (KPI) used to gauge how satisfied customers are with a company’s products, services, or experiences. Understanding how to calculate CSAT can help businesses improve their customer experience and increase loyalty. This guide will walk you through everything you need to know about CSAT, including its calculation, […]
Email Survey – What and Why
Email surveys are one of the oldest and most popular methods of data collection. Most people use email for their day-to-day professional and personal activities, which makes it a great channel through which you can reach out to your customers. Also, sending out an email is easy, convenient, and cost-effective. It is an ideal survey […]
How Emotional Experience Impacts Business Results 
Why do customers choose one brand over the other when both offer similar products in quality and price? Why do customers cling to expensive brands when they can get one with the same functionality for cheaper? Loyalty and brand image may seem the obvious answers, but did you know that these eventually tie to customer […]
Top 4 Customer Experience KPIs for 2023
Customer Experience (CX) is important for your brand’s growth, and it’s only gaining more momentum every year. Unarguably, a good CX program needs Key Performance Indicators (KPIs). They help you measure and improve different aspects of CX, like customer satisfaction, loyalty, and happiness! If you hope to step up your CX game this year and […]