Customer Journey – Everything You Need to Know!
Startup brands are always keen on learning how to attract and retain customers. While there’s no one-size fits model to keep customers happy, understanding your customers in and out can certainly help. This is where the customer journey comes in handy. What is customer journey? A customer journey, also known as the buyer’s journey, is […]
What is Emotional Experience?
Take a moment to think of your past purchasing behavior as a customer. Can you recount incidents of impulsive purchases you made out of excitement? Can you remember ditching a product or service because of poor experience? What was the driving factor in all these instances? Traditionally, customer experience doesn’t account for customer emotions. With […]
Most wanted – Visual examples of the EVI® surveys
A study by Harvard shows that 95% of purchase decisions are emotional. Further, research by Gallop has identified that 70% of decisions are based on emotional factors, while only 30% relate to rational factors. All of these reinforce the power of emotions and their capacity to override reason. Emotional Value Index (EVI®) was created because […]
Free CX Audit – Evaluate the Current State of Your Customer Experience Program
The powerful yet free CX Audit is finally here at your service! Creating good customer experiences is more important than ever for companies – people choose you or leave you based on the experiences your business creates. That brings us to the next question – do you know what is the status of your CX […]
How to Create Surveys That Customers Love to Respond
Customers prefer businesses that offer a fabulous and effortless customer experience. Brands need feedback to improve their buying journey and meet these expectations. Surveys are a way to gather feedback, but if you bombard your customers with incessant surveys, it deviates from the purpose. Research on survey fatigue shows that nearly 70% of respondents tend […]
What is Emotional Value Index®?
Emotional Value Index (EVI®) is a CX KPI designed to measure emotional experience. It tries to capture customers’ emotional engagement with the brand as they go through different stages of the customer journey. In this regard, emotional experience is customer experience evaluated using emotions.
Two-Way SMS Campaign – What, Why, and When You Need It
Feedbackly helps businesses optimize their customer experience through feedback. We aim to make the process of feedback collection and management easy and effective. Our platform enables users to gather feedback via multiple channels for a wider sample and comprehensive analysis. A two-way SMS is one of the new trendy methods for collecting feedback. It is […]
Why EVI® Is a Big Hit in CX Today
Emotional Value Index (EVI®) is a relatively new KPI to hit the CX industry in recent times. But, it is quickly becoming one of the most popular metrics for its impressive delivery of results, analysis, and performance! EVI® is a KPI designed to track, measure, and analyze the emotional experience. Through EVI® surveys, you can […]
Feedbackly Vs. QuestionPro – Which CX Software Is Better?
Selecting the right CX software for your business is quite a task. With so many options available in the market and different pricing models, you might be confused as to which is better. The question to ask is which platform will go above and beyond to help you create a fabulous experience for your clients. […]