5 Must-Know Points When Using Microsurveys
Not many customers prefer to spend a great deal of time answering long surveys. This is why microsurveys have become very popular. Microsurveys, as the name implies, are very short surveys that require only two to five minutes to complete. Usually, microsurveys have only one question that respondents have to answer by picking one of […]
FREE Webinar: Emotional Experience – A New Way To Measure Your CX
Recording now available! >> Enjoy the recording of the webinar here Measuring customer experience is more popular than ever and not without a reason. In the quick pace of technological development, only a very few companies are able to compete purely based on technology and ignore the customer. Customer experience is the new competitive edge […]
Identifying Your Customer Touchpoints
In our previous post, we addressed the importance of mapping out the customer journey(s) of your business in order to understand your customers and what affects their overall perception of your business. Touchpoints are the most integral aspect of any buying journey and they determine the quality of the customer experience you deliver. If businesses […]
FREE Webinar: Putting Your Customer Experience Data Into Action – A Step-By-Step Recipe For Success
Recording now available! >> Enjoy the recording of the webinar here Measuring customer experience is more popular than ever and, if you’re reading this, you likely agree. You understand that collecting CX data is key, understanding its value to your business is critical, but identifying the right actions to take is not always so clear. […]
Have Your Say On The Future Of CX
Does your business invest in CX? Every year hundreds of CX and marketing professionals like you take the survey to help the industry to gain a better understanding of the trends of CX. Share your insight on the future of CX and gain early access to our latest report on “Future CX Outlook in 2021” […]
Why Is CX Important for Startups?
As a startup owner, you would have to wear many hats, bearing many responsibilities. So, when someone brings up the topic of CX management, you might feel like it’s an impossible task. But you would also be aware that nine out of ten startups are bound to fail, and you have to make it work […]
The 3 Steps of Building a Working CX Strategy in Insurance
Insurance touches a lot of aspects of a customer’s life, yet it is also one of the industries that are struggling to win customers. Many factors, such as lack of digitization, poor interaction with customers, complex procedures, and lack of personalized service are identified as major reasons. Ultimately, all these boils down a lackluster customer […]
FREE eBook: How to Select the Best CX Tool for Your Company
You’ve taken the first step by becoming aware of the need for the right CX solution. Now the next step, the most crucial, is deciding on which one suits your brand best. By now, your business has realized the importance of optimizing your customer experience. The challenging aspect of getting this done is understanding the […]
Digital Changes in CX after Covid-19
The global pandemic, COVID-19 has subjected global activities to a lot of changes. As businesses are beginning to brace the new normal, it’s important to consider how customer perceptions, requirements, and behavioral patterns have changed over the course of time. The digital space is an unignorable facet when factoring post-pandemic transformations. As the public has […]