How to Become a CX Superstar? Customer Experience Online Course
From influencing impulsive purchases to building loyalty, CX can be a transformative strategy for your brand’s success. But, reaping the full benefits of CX requires a thorough understanding of the concept. If you want to become a CX pro who knows how to get customers on board and win their loyalty, you have come to […]
How to Use Net Promoter Score Right?
Net Promoter Score (NPS) is a CX metric designed to measure customer loyalty through their likeliness to promote the business to others. It shows you the percentage of customers who might engage in word-of-mouth marketing, advocating for your brand. Companies worldwide utilize NPS to assess brand loyalty and gauge retention rates. But, it’s noteworthy that […]
CX KPIs to Measure Across Your Customer Journey
Customers love to do business with companies that offer them a happy, rewarding, and effortless experience. Brands that provide a phenomenal customer journey by making their customers feel on top of the world enjoy consistent and high revenue. CX KPIs help you track and measure the quality and efficacy of the customer journey and fine-tune […]
Boost Your Sales with Emotional Value Index (EVI®)
For a business, there’s nothing more eye-candy than seeing customers flock to your store, admire your products, and go back with their hands full. But does this seem like a far-fetched dream for your business? Then, what you need is a fresh strategy! If your business is not profiting from a higher number of sales […]
Top 3 Customer Experience Trends to Follow
Customer experience is paramount for a brand’s growth and success. It helps you differentiate your product or service from the rest. Businesses are now making it their top priority to deliver an exceptional customer experience that serves the best interests of their customers. But, as with every other field, CX is evolving. The ever-changing buyer […]
Why Measuring Emotional Experience Is a Must-do?
“Sell the sizzle, not the steak.” As the old saying goes, the best way to promote a product is by showing customers how they will feel about a purchase, even before purchase. It means you have to win their emotions. Emotions play a dominant role in customer decisions. So, in this competitive world, it has […]
Why Collecting Omnichannel Customer Feedback Is Important?
Delivering an exceptional customer experience from day one is a deluded theory. It’s impossible. If you look at Google’s first appearance on the internet, it is pretty crappy by today’s standards. But they fine-tuned and improved it continuously based on user experience feedback. Exceptional customer experience essentially stems from feedback, feedback, and more feedback. That’s not […]
4 Ways to Improve Customer Loyalty
Customer loyalty is a marker of a good customer experience. A loyal customer implies a happy customer. A report on CX trends by InMoment shows that around 60% of customers are more likely to shop from companies they prefer and 80% of customers admit that their love for a brand is stimulated by a gradual […]
Why NPS is not enough?
Ah, the NPS! The celebrated KPI was considered phenomenal when it first arrived decades ago. You might be familiar with it too. The Net Promoter Score (NPS) is a metric that helps us assess customers’ likeliness to promote or recommend a brand to others. It asks the customer to rate their answer on a scale […]