How to use NPS (Net Promoter Score)?
Net Promoter Score (NPS) essentially measures the likeliness of customers to recommend your business to others. The concept first appeared in 2003 in the article on Harvard Business Review, which identified NPS as the “only number you need to grow.” After all, loyalty is a strong reflection of good CX. Today, it has become a […]
How to Identify Action Points from Customer Feedback?
Customer feedback is one of the best resources for a business to fine-tune its Customer Experience (CX) program as it directly projects what customers expect from your brand. You get to identify what’s bad, fascinating, and lacking about your business accurately as opposed to hypothesizing them. Therefore, gathering customer feedback is vital for a business […]
The Best Ways to Collect Actionable Customer Feedback
When a brand improves the customer experience, they’re likely to see repeat customers and increased patronage. According to several surveys, loyal customers are five times more likely to repurchase and are four times more likely to refer others. Meanwhile, a customer experience study on Forbes states that 32% of consumers will drop a brand they […]
3 Reasons Why You Should Invest in CX Courses
Professional CX courses are one of the best ways to understand CX and apply it to your business. You get the opportunity to learn from the industry experts and utilize their tried and tested CX tactics in your business model. But many businesses hesitate to spend on CX courses and engage in the field, believing […]
How to Retain More Customers with Better CX?
In one of our latest articles, we discussed strategies to attract customers with a strong Customer Experience (CX) program. But, you would already know that attracting customers is not sufficient for the success of the business. It’s equally or more important to focus on retaining them. Statistics show that increasing customer retention by just 5% can […]
Feedbackly Product Update: March 30, 2021
We are excited to announce that we have again done a bunch of new product updates. All with the aim to improve your experience when using Feedbackly and to make achieving your CX goals easier. Emotional Experience & Emotional Value Index (EVI®) You might already know it, but it’s now possible to measure emotions with […]
How to Attract More Customers with Better CX?
The ultimate motive of any business is to have a strong customer base that helps it grow, thrive, and compete in the market efficiently. If you are struggling to attract new customers and have exhausted a variety of marketing techniques, now is the time to realign your strategy. Customer Experience (CX) is the wow-factor of […]
How to Get Started with Customer Journey Mapping?
Many of our previous articles discussed the customer journey mapping and its importance to understand the customer-brand rapport and improve customer experience accordingly. The story your customer shares with your brand is vital to understand your business’s position in the market. To give a brief introduction, the customer journey is a complete round-up of interactions […]
5 Must-Know Points When Using Microsurveys
Not many customers prefer to spend a great deal of time answering long surveys. This is why microsurveys have become very popular. Microsurveys, as the name implies, are very short surveys that require only two to five minutes to complete. Usually, microsurveys have only one question that respondents have to answer by picking one of […]