How to Get Started with Customer Journey Mapping?
Many of our previous articles discussed the customer journey mapping and its importance to understand the customer-brand rapport and improve customer experience accordingly. The story your customer shares with your brand is vital to understand your business’s position in the market. To give a brief introduction, the customer journey is a complete round-up of interactions […]
Customer Satisfaction Survey: All you need to know
Your customers are the reason for the existence of your business as well as its success. So, providing an excellent customer experience should be an obsession on your part. Customer satisfaction surveys are an important determinant of a good customer experience. If your customers are delighted with your business, they are more likely to come […]
How to Convince Your C-Suite That Measuring CX Is Important?
As a CX professional, you would be aware that customer experience is an indispensable aspect of an organization. But, if the upper management considers it as an optional strategy that can be postponed, CX cannot move forward in the enterprise. A proper CX strategy is one that’s fully-fledged, consistent, and popular among the organization. For […]
Customer Experience KPIs: The Hall of Fame
Do you understand the KPIs that you’re measuring? Think about that question for a few seconds. Most people would answer, “Yes of course, why else would I measure them?”. The truth is that there are many who measure KPIs only because it is a requirement of their position, and they don’t fully grasp which are […]
Why is it important to measure customer satisfaction?
More organizations are utilizing online surveys as a method of capturing satisfaction feedback from their customers. Propels in innovation in the course of recent years have made it exceptionally savvy to gather a lot of information on a constant basis. Furthermore, organizations are starting to hop onto the temporary fad to accumulate their customer experience […]