EVI vs. NPS – Which CX Metric is Better?

NPS survey & EVI survey

If you have implemented a CX strategy for your business, you would know that CX metrics are an important aspect of it. They help you keep track of changing customer behavior and the performance of your business more effectively.  When it comes to measuring CX, EVI® and NPS are two indispensable KPIs used by businesses […]

FREE Webinar: What Actions Are CX Top Performers Taking To Succeed

Recording now available! >> Enjoy the recording of the webinar here Would you like to learn what the top performers do in the field of Customer Experience? Feedbackly has been invited to CXforum’s next webinar to open up this and much more! Feedbackly has helped CXforum to survey nearly 500 market leaders and top performers […]

How to measure Emotional Experience

Emotional Experience question

One of the biggest mistakes measuring CX I run with our clients and also companies, in general, is that business people think that “NPS is enough” or that “customer satisfaction is the key”. Yes, in many ways both of those are true but alone that is not enough. If you would go about only measuring […]

Emotional Experience – The Next Big Thing In CX Since The NPS

Emotional Experience customer feedback survey question

To this point, we have been living in the world of simplification. And to be honest, we still do and that is a good thing. But we would need to be able to look deeper than just satisfaction, recommendations, and ease of doing business. The study of Emotional Experience shows that compared to many others, […]

FREE Webinar: Emotional Experience – A New Way To Measure Your CX

Emotional Experience survey

Recording now available! >> Enjoy the recording of the webinar here Measuring customer experience is more popular than ever and not without a reason. In the quick pace of technological development, only a very few companies are able to compete purely based on technology and ignore the customer. Customer experience is the new competitive edge […]